Tips To Achieve Page One Rankings

Let’s face it, for most of us who maintain an e-commerce website the goal is to reach the first page of search engine rankings. As much as we might want to believe there is some magic wand we can wave and achieve this, the truth is that it takes some work to get there and work to stay there, too. Page rank is based on a number of factors. These include the architecture of your landing page, link structure, design elements, keyword use, time it takes to load, and other factors (some of which are not all that clear and seem to constantly change) that determine ranking for particular keywords.

Achieving Page One Rankings and staying there is almost a constant battle due to the vast number of websites that are being created daily. There are a few things you can do, however, to turn the odds in your favour.

Change Is Good For Page One Rankings

Perhaps the first and most important thing to remember is that where websites and their page rankings are concerned, change is good. Static content will not increase your rankings over the long run.

Make sure that you add new content often. Each time you do, your site gains the attention of search engine bots. If you run a WordPress blog, your blog posts are automatically pinged, making it easier to get to the top and stay there.

Including Long Tail Keywords

Consider the keywords on which you are trying to gain Page One Rankings for. The most used are also the ones with the most competition. For instance, if your business sells video games, a search for this very broad term will return over 230,000,000 results. Getting to the top of that pile is going to be very difficult.

The long tail keywords, or those located along the right-most side of the bell-shaped curve for keyword popularity, might present a more achievable goal when it comes to SERPs. Take a look at the number of results you get from inputting “action video games for Nintendo Wii” – far less. Focusing on this narrower term may be a better option for your website.

Split Testing

How do you know if your advertising is really working in terms of page ranking? For one thing, you need to analyse the results of your campaign. Is your PPC campaign really driving traffic and upping your position?

Perhaps the best way to determine what ads are most effective is to institute split testing. This refers to duelling ads being run simultaneously, each one with slightly different content. After a month of running these two ads, take a look and see which one resulted in more clicks. Run a report that shows cost per click for each. A higher number of clicks at a lower cost will better help you get to page one. Lose the other one or rework it to be more effective.

Quality Score

Does the Google Adwords’ quality score affect your page ranking? It seems that the answer is yes. Your website’s landing page quality score is based on a number of factors too numerous to mention here. But it does involve how related your content is to the keywords and how positive the experience at your page is for the visitor.

Use split testing as described above and look at the ads in relation to how they affected your quality score. Chances are if you stick with the ad that most increases your quality score, your page rank will also rise.

Search engines’ page ranking is a fickle mistress. It can be changed upon a whim with no apparent intervention on the part of the webmaster. Just remember to follow these tips and stay on top of your SEO efforts to enjoy the greatest amount of time on Page One Ranking.

See you at the top of Google!

Quoted from :
AussieSEO.com